Targeted, engaging and optimized videos are powerful vehicles for spreading your marketing message and reaching a new audience. And the reality is, most people would rather watch an engaging video than read a lengthy article or blog post.

In fact, the YouTube platform has over 2 billion users—who, combined, consume over 1-billion hours of video every single day!

That’s more than Netflix and Facebook videos combined.

But of course, YouTube isn’t the only video platform available, though it currently is the largest. As of 2021, YouTube reaches more 18 to 49-year-olds than any American cable network.

There’s no question, it’s a powerful tool for branding and marketing, and since your audience is likely already on video platforms, it’s an easy way to maximize conversion rates, or simply reach an entirely new following.

YouTube has also become a frequently used search engine for many people, even those who generally say they’re not comfortable with modern tech.

In this special report, we’ll take a close look at how you can create high converting video ads on the YouTube platform so that you can maximize exposure quickly and easily.


Let’s begin!